ABOUT THE SWEDISH INSIDER
A closer look
at Sweden.
Food, characterful places to stay, nature and the people who make a place worth discovering.
The Swedish Insider is a new English-language magazine for curious travellers and the people who plan their journeys. Led by Editor-in-Chief Lina Skandevall, we are preparing our first stories about a more personal Sweden.
Ownership & contact
The Swedish Insider is owned and operated by Blendastay AB.
Blendastay ABKällvindsgatan 1
602 40 Norrköping
Sweden
For editorial enquiries, partnerships and questions about the magazine, please contact us by email.
Our editorial approach
We aim to bring readers closer to places and people through carefully prepared stories. Our first articles are still in preparation. Any paid partnership will be clearly labelled.