FOR TRAVEL PROFESSIONALS

A more personal
Sweden for your clients.

English-language stories for travel advisors and tour operators looking beyond the familiar itinerary.

Discover characterful places to stay, memorable meals, time outdoors and the people behind them. Editor-in-Chief Lina Skandevall brings a personal perspective to Sweden, with stories to inspire conversations with your clients and ideas for their next journey.

The trade letter

Magazine stories and ideas for journeys, brought together for the people who plan travel. Read the stories, get to know the places and find inspiration for your own itineraries.